Dna Newspaper Case Study

The beauty of organic flows are that they grow, either well tended or wild – but grow they will. This is true for human behaviour too. The culture of the company if not defined by leaders, will define itself. And Kaizad learns this insight from his investigation into the crumbly Prime Rib Steak JO delivered to Sanjeev. Behaviours, in a company, if not nurtured correctly can become destructive for all.  For startup founders, like Kaizad, working on culture sounds esoteric when chasing survival. Remember, taming a jungle is tough, nurturing it from the start a much easier task!

Founders, who are very good at tending the culture in their companies, report significant business success, too. Two instances come to mind, Yogesh Mahansaria of Alliance Tire Group (ATG) and Phanindra Sama, Redbus. They reached out to get clarity on the HR philosophy they wanted practiced in their freshly minted companies even before the first employee was on-boarded. With Sama, it was a discussion on organisation building and how to ingrain the HR philosophy of choice at Redbus. Mahansaria was more specific: how to build a performance focused workplace with high people productivity at ATG. They were both investing time on thinking through what behaviours they would like embedded in the psyche of their company. What both were really doing was securing a successful tomorrow for their companies by deciding the people stances they should take today. Engineering the DNA of their companies to a plan!

There are big learnings in failure too, and a startup in the food space – let’s call the company PCM – is hurtling along much like Uber. A toxic and dysfunctional work environment was allowed to prevail at Uber by its leader Travis Kalanick. Business results were great and customers happy with Uber services but damaging “people” issues were out in the public domain. The Board had to face the question: What has Uber become? PCM faces a similar moment of truth. PCM has a food product for every day consumption, is growing aggressively and its business is thriving. There is one sore point that sticks out – significantly higher shrinkage levels are reported from all distribution and production centres. A deep dive revealed this high loss of product was due to their own employees. It showed why some PCM employees did not see this as a major trust violation. In their view, cutting corners was part of the company fibre. The founder CEO frequently renegaded on commitments and many had to suffer for his sliding values. In the employees’ view, that somewhere justified their breach of trust.

Disengagement of employees can have many reasons and only one impact – business losses.  Weeding out “bad” habits and fixing culture and consciousness is tough and takes a big toll on organisation energies. Better to get it first time right! Entrench the core operating principles in team consciousness early in the startup journey. Give clarity to everyone on “how we do things here” and align them to a common purpose. Sharing of purpose, connects all stakeholders, and charges them to take ownership of outcomes not just follow rules.

Founders focus energies on many aspects of business sustainability, leaving the people and culture dimension for later. That can be a high risk strategy as Kalanick learnt and Kaizad is getting an early view of. To enable JO to grow well, attention is required on laying a strong foundation of practices and behaviours for every single employee be it in the kitchen, delivery, purchase or finance. And this is where Kaizad could do with the help of an HR leader. Someone whose job will be to entrench the JO credo deeper in every team member, by ensuring the right wins are celebrated, great results rewarded and fair work environment delivered. HR will also help keep the organisation honest to its values and beliefs. Business exigencies might take precedence for managers but HR will be there to show the mirror and keep JO true to its stated beliefs. The best insurance for keeping JO out of any public domain bashing incidents too, in today’s troll dominated digital world!  

The writer is an HR practitioner, entrepreneur, talent advisor, people observer and traveller. She is the founder of The HR Practice, The Search Practice

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

By Dominic Casciani
BBC News home affairs

Limits are being introduced on the time for which the DNA of people who have been arrested but not convicted can be held on an official database.

How important is DNA to the police? Here are some of the key recent stories - and the role of DNA and the database in what happened.


One of the most important recent cases was the murder of Sally Anne Bowman in 2005. A massive police investigation failed to track down the teenager's killer but drew a blank.

Mark Dixie

However, forensics officers successfully obtained a DNA sample from Ms Bowman which they suspected belonged to the killer. The following year, a pub chef called Mark Dixie was arrested after a fight and swabbed under the standard procedures.

When his sample was converted into a profile, the database alerted officers of a match to the Bowman crime scene. He was jailed for 34 years - and may never have been caught had it not been for the match.

Model's killer loses appeal bid


Birmingham man Abdul Azad was arrested for violent disorder in February 2005 and DNA swabbed, but then released without charge. Under the rules of some countries, his sample would be destroyed and his profile deleted from the database.

Later the same year, a woman was subjected to a serious sexual assault by a stranger 25 miles away in Stafford.

Police had no clues to the attacker's identity. However, forensics officers managed to recover a tiny sample of skin from underneath the woman's fingernails. It was profiled and the database flashed up a link to Azad. He was jailed for six years for sexual assault.

The senior officer in the case said at the time: "We would never have caught him had his DNA not already been on the database - he didn't even live locally so we had no intelligence leads either."

Staffordshire Police have declined to provide the BBC with a picture of Azad.


Genetic fingerprinting is an evolving science. In 1995 a woman was raped at Otford Railway Station in Kent. Police recovered a very poor quality sample of DNA from the woman's clothing.

Jason Clark: Convicted 13 years later

Five years later, Jason Clark was arrested for a drugs offence and sampled. The database flashed a possible match with the rape - but officers dropped the investigation because the match was not good enough.

In 2007 officers returned to the case, knowing that advances in DNA profiling technology meant they could get more conclusive evidence from their poor sample.

They succeeded in proving the DNA belonged to Clark and he was jailed for eight and half years in November 2008.

Rapist jailed after 1995 attack


Sean Hodgson, 57, was sentenced to life in prison for the December 1979 killing of 22-year-old gas board worker Teresa De Simone.

Sean Hodgson: Cleared after 30 years

He spent 30 years in prison on the basis of a false confession and a blood sample match he shared with many other men.

Mr Hodgson's lawyer, Julian Young, was key to ending this miscarriage of justice because he tracked down in storage the original police sample of semen recovered from Ms De Simone's body.

Had the database been operational in 1979, the jury at his trial would have known that Mr Hodgson's unique genetic profile did not match the sample recovered from the scene.

Man's 1979 murder verdict quashed


Counter-terrorism officers involved in the 7 July suicide bombings investigations recovered many samples of DNA from the bomb factory in Leeds.

Some of these matched the bombers - and others did not. In 2007 they charged three Leeds men with helping the attackers. The trial primarily focused on other allegations - but it also included evidence of the trio's DNA found on items in the bomb factory.

The defence were able to show to the jury however that there was nothing to link the men to the actual property - only items that had been taken inside because they knew the men who carried out the attacks.

This case shows how tenuous DNA evidence can be in some cases. As with many other investigations, police will retain the DNA profiles gathered from the bomb factory in case they link them in the future to anyone else.

Trio cleared over 7/7 attacks


Teenager Kathryn Lay from Essex was arrested after being wrongly named as playing a part in some trouble on a school bus.

Kathryn Lay: Angry over treatment

She was held in a police cell and made to give a mouth swab to provide a DNA sample. Within an hour, officers realised her arrest was a mistake and that she had nothing to do with the trouble.

She was released without charge. Her mother asked Essex Police to destroy the DNA sample - and they refused, citing national policy. Kathryn now says she has lost faith in the police - the irony being that her late father was a serving officer for 20 years.

Innocent - but battling a DNA record


John Cann was walking along the street, minding his own business, when he saw a violent drunken man assaulting a woman and trying to smash her windscreen. He stepped in at personal risk to pull the man off the woman and restrain him while police were called. The drunk attacked Mr Cann and knocked him down with an enormous punch.

When police arrived, they arrested Mr Cann, despite witnesses protesting that he was a hero. They made him give a DNA sample which was added to the database. Police only agreed to erase the profile after a campaign backed by the man's MP and a national newspaper.


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